Morocco’s tourism industry has recorded impressive growth, with recent figures showing a significant boost in travel revenues. According to the latest data from the Exchange Office, the country’s tourism receipts reached MAD 112.5 billion ($11.1 billion) in 2024, reflecting a 7.5% increase compared to the previous year. This surge highlights the continued appeal of Morocco as a key tourist destination.
The growth is not just in earnings, but also in spending, with travel expenditures climbing by 22.9%, amounting to MAD 29.36 billion ($2.9 billion). This rise indicates that tourists are not only visiting in greater numbers but are also spending more on experiences and services across the country.
Tourism is proving to be a significant contributor to Morocco’s economy, with at least 827,000 people employed within the sector. Additionally, 25,000 new jobs were created in the past year, signaling the industry’s expanding role in job creation.
In 2024, Morocco exceeded its tourism goals by attracting over 17 million visitors, surpassing the target set for 2026. Looking ahead, the country aims to draw in 26 million tourists by 2030, a target that now seems within reach given the sector’s robust performance.
The Morocco Tourism Office (ONMT) has played a pivotal role in this growth, with a special focus on promoting Rabat, the capital city, as a major tourism hub. Known for its rich cultural heritage and historical significance, Rabat is being positioned as a “City of Light,” with ONMT’s initiatives aimed at turning it into a must-visit destination.
This push for Rabat is part of ONMT’s broader regional strategy to strengthen Morocco’s tourism footprint by aligning public and private sector efforts. The office’s focus on enhancing regional destinations is expected to foster stronger tourism brands across the country, contributing to long-term sustainable growth for Morocco’s tourism industry.
As the country sets its sights on its ambitious 2030 tourism goal, all eyes are on Morocco’s growing role in the global travel market, with a thriving tourism sector poised to further drive economic development and job creation in the years ahead.