Since August 2023, Hubeatz has been contributing to Africa’s digital economy. This program supports the GDP of African countries through the activities of local farmers.
The e-commerce platform has resolved access issues for Nigerians by connecting consumers directly with local farmers, cutting out middlemen. This approach has increased transparency and lowered costs.
According to Hubeatz’s founder, Segun Ibitoye, the platform facilitates access to organic products and promotes cultural heritage.
“Hubeatz’s marketplace model enables a rich exchange of information, allowing customers to learn about the origins of their food, the farming practices used, and the nutritional benefits of various products. This educated consumer base values transparency and authenticity, which we prioritize as core principles.
“Additionally, our platform meets the unique needs of the Nigerian diaspora, enabling users to source culturally relevant ingredients and easily send organic food items to loved ones in Nigeria. This two-sided approach not only boosts customer satisfaction but also supports sustainable agricultural practices and strengthens local economies.
“Firstly, we aim to strengthen the connection between consumers and local farmers, ensuring that fresh organic food is accessible at reasonable prices. By creating a transparent platform, Hubeatz eliminates reliance on middlemen who inflate prices and compromise product quality. This approach supports local agriculture and empowers consumers to make informed choices.
“Secondly, we focus on the cultural needs of Nigerians living in the UK and other countries. Many immigrants struggle to find authentic ingredients essential for traditional recipes, leading to a disconnect from their culinary heritage. Hubeatz offers a curated selection of culturally relevant food products, bridging this gap and enhancing the home-cooking experience for the diaspora.
“Lastly, we address the challenge faced by Nigerians abroad who want to buy organic food products for their families in Nigeria. Hubeatz simplifies this process, allowing users to conveniently purchase fresh food items for loved ones back home, fostering a sense of connection and care without the complexities of monetary transfers.”
Ibitoye noted that Hubeatz has quickly gained acceptance worldwide and strengthened the link between Nigeria and the global market. This platform is significant for advancing trade, promoting sustainability, and supporting economic empowerment through technology.
