The Beauty Istanbul International Exhibiton, held in Istanbul on October 2-4, 2024, offers international business opportunities by exhibiting the rich beauty products of African countries.
This year, the exhibition, which hosts 1,160 participants from 66 countries, aims to be an important trade platform in the Middle East and North Africa market.
The exhibition brings together innovative brands in various fields such as cosmetics, beauty, hair and home care products.
African countries are represented at the fair with striking stands, giving them the opportunity to promote the rich beauty heritage of the continent.
South Africa stands out as one of the most important participants of the exhibition this year. South Africa’s No Grow brand, exhibiting its advanced hair removal solutions, said, “We are excited to bring our innovations to the world stage.” It is thought that such products will attract attention in both local and international markets.
Another important participant from South Africa, PRI PEAR, is bringing the concept of natural and sustainable beauty to the forefront by introducing its local product, wild pear seed oil. The brand representative stated that the most effective way for natural ingredients to become a global trend is to reach many more people.
The FunoCurls brand, which is present at the exhibition with its hair care products, is attracting great attention with its products suitable for afro hair structure. The brand representative said, “We are here to introduce our products that we have developed specifically for women. Our products produced with high-quality materials will find a place for themselves in the global market.”
The Beauty Export Council of South Africa is also present at the fair and supports the participants. “The exhibition is not only a product launch but also a perfect platform to explore the continent’s potential in the beauty sector,” said the representatives, expressing their excitement for new collaborations.
Cameroon, which is present at the fair with its organic soaps and aromatherapy oils, made the statement, “We want our products produced with local materials to be recognized internationally.” The opportunities offered by such products aim to bring Cameroon’s natural riches to the global market.
Beauty Istanbul Exhibition 2024 offers the opportunity to bring the potential of African countries in the cosmetics sector to the international arena.
This spirit of diversity and cooperation allows the continent to gain more visibility in the global market by showcasing innovations and trends in the beauty industry.
By participating in this important event, Africa is taking important steps towards greater recognition worldwide.
