Egyptian Tourism and Antiquities Minister Sherif Fathy held high-level talks with top executives from leading German and international tour operators, travel agencies and airlines during the ITB Berlin 2025 tourism fair, which took place from March 4-6.
Fathy met with representatives from TUI Group, DER Touristik, Schauinsland Reisen, ITAKA and Edelweiss Air to strengthen partnerships and boost inbound tourism to Egypt. The talks focused on marketing the country’s various attractions, improving tourism infrastructure and exploring investment opportunities, particularly in the North Coast, which is emerging as a luxury travel destination.
To further promote Egypt, the minister announced roadshows for industry professionals and expanded advertising campaigns, including a new initiative that includes promotional materials on boarding passes in Poland.
Fathy also highlighted Egypt’s ongoing infrastructure developments, including new airports, road networks and major tourism projects such as Ras El Hekma, the Grand Egyptian Museum (GEM) scheduled to open on July 3, and the Holy Family Route and St. Catherine’s “Great Transfiguration” Project.
Tourism industry leaders expressed confidence in Egypt’s tourism growth, with TUI Group reporting a surge in visitors and hotel expansion plans on the North Coast. ITAKA predicts a 50% increase in Polish tourists traveling to Egypt, while Edelweiss Air forecasts a 20% increase in flight capacity to the country this year.
The meetings were attended by Egypt’s Ambassador to Germany Mohamed El-Badri, Egypt Tourism Promotion Authority CEO Amr El-Kady and other key tourism officials.