The “Africa Zone” at Boulevard World has become a major highlight of Riyadh Season 2024, offering visitors a deep dive into authentic African culture. One of the zone’s most celebrated features is the traditional “Ethiopian Coffee” experience, symbolizing hospitality and cultural heritage. Prepared using methods unique to various regions of Africa, Ethiopian coffee stands out for its high-quality beans and rich flavors.
Visitors can witness the manual roasting and grinding of coffee beans, a process that adds a distinctive taste to the beverage, served in an atmosphere reflective of African traditions. The zone also hosts live performances of African arts and music, creating an immersive cultural experience. Additionally, kiosks offer a variety of handcrafted items such as accessories and clothing, showcasing traditional African craftsmanship and aesthetics.
Riyadh Season 2024 aims to celebrate global cultures, and the Africa Zone contributes to this goal by spotlighting African heritage. The expansion of Boulevard World includes five new cultural zones—Saudi Arabia, Türkiye, Iran, Africa, and Courchevel—bringing the total number of zones to 22. This vibrant hub also offers 300 restaurants and cafes, over 890 retail shops, and a lineup of 21 new events, including parades and theatrical performances from various countries, catering to visitors of all ages.
