The 2024 Ghana Trade Week has officially launched in Kenya, offering a vibrant six-day program filled with engaging activities.
Residents of Kenya can immerse themselves in the richness of Ghanaian culture and explore a variety of products through mall activations at Adlife Plaza in Kilimani, Sarit Centre, and Nyali Mall.
Samuel Dentu, Deputy CEO of the Ghana Export Promotion Authority (GEPA), is spearheading this cultural initiative. He expressed enthusiasm about how Kenyans from diverse backgrounds have embraced Ghana’s vibrant culture and top-notch products. “At GEPA, we are proud to have initiated several projects, including the Youth in Export Programme and supply capacity enhancements. We provide free coconut seedlings and pineapple suckers to farmers across Ghana, aimed at increasing production of these vital agricultural products for processing and export,” he stated.
He added, “Our efforts have included supporting Ghanaian exporters at various African and international market fairs. We are excited to be in Kenya to promote the Ghana Trade House, bringing Ghanaian markets closer to East Africa in alignment with the African Continental Free Trade Area (AfCFTA).”
The Ghana Trade House in Kenya, which opened at Sameer Business Park in May 2023, is also commemorating its first anniversary.
The celebration will feature a range of events, including successful activations that have already occurred at Sarit Mall in Nairobi and Nyali Mall in Mombasa. Two activations are currently taking place at Adlife Mall in Kilimani, where Kenyans have provided positive feedback on the quality and variety of products available.
Upcoming events include a Ghanaian Food Bazaar at Sarit Mall on Friday, October 11, 2024, and a client dinner on Saturday, October 12, 2024, culminating in a grand finale on Monday, October 14, 2024.
The highlight of the anniversary celebration will be a durbar at Sameer Business Park, where the trade house is situated. High-ranking officials from the Kenyan government and the private sector are expected to attend, aiming to strengthen connections with their Ghanaian counterparts and reintroduce the trade house to the Kenyan audience.