In a recent report, Kenyans have been ranked as the world’s top social media users in 2024, spending an average of 3 hours and 43 minutes on social platforms each day. This finding, shared by World of Statistics on November 3, is based on data from Cable.co.uk and We Are Social.
Following Kenya, South Africa ranks second with an average daily usage of 3 hours and 37 minutes, while Brazil comes in third at 3 hours and 34 minutes. The Philippines closely follows with 3 hours and 33 minutes of daily engagement. Nigeria rounds out the top five with an average of 3 hours and 23 minutes spent on social media.
Other countries with significant daily social media usage include Colombia (3 hours and 22 minutes), Chile (3 hours and 11 minutes), and Indonesia (3 hours and 11 minutes). Saudi Arabia and Argentina complete the top ten, with daily averages of 3 hours and 10 minutes and 3 hours and 8 minutes, respectively.
Here is the complete list of the top ten countries for daily social media usage:
- Kenya – 3:43
- South Africa – 3:37
- Brazil – 3:34
- Philippines – 3:33
- Nigeria – 3:23
- Colombia – 3:22
- Chile – 3:11
- Indonesia – 3:11
- Saudi Arabia – 3:10
- Argentina – 3:08
Following them are Mexico (3:04), Malaysia (2:48), Ghana (2:43), Egypt (2:41), Thailand (2:30), Bulgaria (2:26), Vietnam (2:23), Portugal (2:23), Romania (2:20), and Italy (2:17).
