Morocco has achieved a historic milestone, welcoming 15.9 million tourists in the first 11 months of 2024, according to the country’s tourism ministry. This figure surpasses the total arrivals recorded throughout 2023, reflecting a 20% year-on-year increase. Tourism remains a cornerstone of Morocco’s economy, contributing roughly 7% to GDP and serving as a vital source of employment and foreign currency.
“These remarkable figures validate the success of our tourism roadmap and bring us closer to establishing Morocco among the top 15 global travel destinations,” said Tourism Minister Fatim-Zahra Ammor.
The surge in arrivals is attributed to Morocco’s strategic investments in the sector, including the expansion of air connectivity to key international markets, the promotion of emerging tourist destinations, and initiatives to modernize the country’s hospitality infrastructure. From January to October, tourism revenues surged by 9.3%, reaching 97 billion dirhams ($9.72 billion).
Looking ahead, Morocco has set ambitious targets to further strengthen its position in the global tourism market. The country aims to attract 17.5 million visitors by 2026 and 26 million by 2030, a year that will also see Morocco co-host the FIFA World Cup alongside Spain and Portugal.
The World Cup is expected to significantly boost Morocco’s visibility on the global stage, enhancing its appeal to international travelers and solidifying its status as a premier tourist destination.