Tour operators have introduced a new code of conduct and ethics for safari guides, aimed at enhancing professional standards within the thriving tourism sector.
At the launch event held on Monday, Henry Kimambo, the vice-chairman of the Tanzania Association of Tour Operators (TATO), stated that this document provides a comprehensive set of guidelines for safari guides to meet the formal requirements of their profession.
“This code serves as a reference framework for promoting responsible and sustainable tourism,” he emphasized, adding that TATO expects all stakeholders, including conservation bodies like the Tanzania National Parks (TANAPA), the Ngorongoro Conservation Area Authority (NCAA), and the Tanzania Wildlife Management Authority (TAWA), to embrace these principles.
He also highlighted the importance of familiarizing key members of the travel industry, local communities, and tourists traveling in groups with the code’s core tenets during a gathering to commemorate Nyerere Day in the safari capital.
“The primary goal of the code is to maximize the benefits of this multi-billion dollar industry while minimizing adverse effects on the environment, cultural heritage, and community expectations,” he explained.
TATO chairman Wilbard Chambulo commended the conservation sub-committee for developing the code of conduct and ethics for safari guides, asserting that this initiative will enhance guiding standards and strengthen commitments to sustainable tourism and heritage preservation.
He called on tour operators to adopt the guidelines and ensure their guides adhere to the established standards, emphasizing that following these practices can significantly improve the image and quality of safari guiding in Tanzania.
Lembris Loipuko, chairman of the Tanzania Tour Guides Association (TTGA), expressed his support for the code, stating that it has the potential to transform the tourism sector.
“This tool is essential for ensuring sustainable wildlife safaris, delivering memorable experiences to tourists, and protecting our natural and cultural heritage,” he declared.
Elirehema Maturo, the executive director of TATO, outlined seven key focus areas of the code: professionalism and presentation, conduct and ethics, training and experience, vehicle protocols, environmental impact, wildlife interaction, and cultural sensitivity.
The code emphasizes professionalism in appearance, communication, and behavior, both on and off duty, while also insisting on compliance with laws, respect for privacy, inclusivity, and the prohibition of drug and alcohol use while working.
He highlighted the significance of safeguarding clients’ privacy and data, stating that guides should operate within their expertise and pursue ongoing professional development. “The code incorporates emergency protocols and underscores the need for accuracy in the information provided,” he added.
Additionally, the guidelines emphasize vehicle safety, compliance with speed regulations, and respectful driving practices, which are crucial for both conservation and client safety.
It advocates for responsible waste management, the reduction of single-use plastics, and the protection of wildlife, reinforcing guides’ duty to lessen their ecological impact and educate clients on sustainable practices.
The code also promotes minimal disruption to natural habitats, respect for animal comfort zones, and discouragement of disruptive behaviors from tourists or accompanying personnel.
Furthermore, safari guides are encouraged to engage respectfully with local communities, enriching the cultural experiences of tourists, he noted.
Founded in 1983 with just 35 members, TATO has grown significantly over the years, now representing more than 300 members. This umbrella organization accounts for 78.4% of licensed tour operators, making it the primary advocate for the industry and a recognized representative by the government.