Zimbabwe’s export sector is experiencing notable growth, driven by an increase in value-added products and domestic manufacturing, signaling a strong potential for sustainable economic development. This positive trend was highlighted by Minister of Industry and Commerce, Mangaliso Ndlovu, during the 2024 ZimTrade annual exporters’ conference held in Bulawayo.
Ndlovu emphasized the importance of exports in driving economic growth through foreign currency earnings, boosting productivity, and creating jobs. He announced a 3.4% rise in the export of value-added products, with figures rising from US$236.5 million in the first seven months of 2023 to US$244.5 million in the same period this year. He also noted that over 80% of products on local shelves are now produced within Zimbabwe, reflecting the government’s efforts to enhance local production and strengthen value chains.
“This rise in production and manufacturing presents significant opportunities for the growth of our manufacturing sector,” Ndlovu said, highlighting the importance of promoting Zimbabwean-made goods in international markets. He outlined the government’s strategies to improve industrial competitiveness and expand manufacturing to boost exports, focusing on sectors such as base metals, engineering, cotton, and oilseeds.
ZimTrade CEO Allan Majuru echoed Ndlovu’s optimism, pointing to Zimbabwe’s growing presence in international markets. He cited efforts to expand into markets in the UAE, Saudi Arabia, Malaysia, and Thailand, including deals for local blueberry producers to supply 180 stores across these countries. Majuru described Zimbabwean blueberries as highly sought after for their unique flavor profile.
Majuru also noted a 21% increase in macadamia exports during the first half of 2024, generating over US$4 million, with China as the primary destination. He further highlighted initiatives to export Zimbabwean handicrafts and sculptures globally and announced successful agreements with China for citrus and avocado exports, as well as market exploration in Ghana, Senegal, and Nigeria.
Zimbabwe’s overall export performance has been on an upward trend, with exports rising 8%, from US$7.02 billion in 2022 to US$7.6 billion in 2023, surpassing the national target of US$7.2 billion.
Majuru emphasized that the impact of trade should benefit women, youths, and rural communities. The conference, themed “Qala. Tanga. Start,” aimed to inspire new beginnings in Zimbabwe’s export landscape, fostering collaboration and innovation to drive the country’s economic future forward.